Ethel's On 4th
As a family owned and operated boutique, this iconic Kitsilano store has been the neighborhood go-to shop for current styles and affordable Vancouver women's clothing for more than four decades.
The original Vancouver store opened in 1970, just one block east of the current location, by Ethel Pollock, a long time resident of Kits and a talented seamstress with an eye for women’s clothes and fashions.
In the early years of the store, Ethel also custom designed and tailored clothes personally, adding to the local style and international brands that she sold.
This combination of funky "finds" and genuine personal service remains as the hallmark of the "Ethel's" experience today.
In the 1980's, Ethel's daughter, Margie Sheppard, began working in the local Vancouver women's clothing shop and eventually took over the business.
Today, Margie continues to bring a keen eye for must-have style essentials (think tights and leggings) and fashion forward clothing & accessories to her customers, Kits neighborhood, and beyond.
At Ethel's on 4th Avenue you can always find fabulous women's fashions at affordable prices, all in a relaxed and welcoming atmosphere! Come visit us today to purchase from our current seasonal collection.
As a family owned and operated boutique, this iconic Kitsilano store has been the neighborhood go-to shop for current styles and affordable Vancouver women's clothing for more than four decades.
The original Vancouver store opened in 1970, just one block east of the current location, by Ethel Pollock, a long time resident of Kits and a talented seamstress with an eye for women’s clothes and fashions.
In the early years of the store, Ethel also custom designed and tailored clothes personally, adding to the local style and international brands that she sold.
This combination of funky "finds" and genuine personal service remains as the hallmark of the "Ethel's" experience today.
In the 1980's, Ethel's daughter, Margie Sheppard, began working in the local Vancouver women's clothing shop and eventually took over the business.
Today, Margie continues to bring a keen eye for must-have style essentials (think tights and leggings) and fashion forward clothing & accessories to her customers, Kits neighborhood, and beyond.
At Ethel's on 4th Avenue you can always find fabulous women's fashions at affordable prices, all in a relaxed and welcoming atmosphere! Come visit us today to purchase from our current seasonal collection.
Ethel's :: 2346 West 4th Avenue :: Vancouver, BC :: Canada ::
In the heart of Kitsilano
In the heart of Kitsilano